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Founder Docs

    • Overview
    • So, you want to be a founder?
    • How to evaluate your startup idea
    • Conducting competitive analysis for your startup
    • How to understand your customer as a startup
    • Taking the leap: Developing conviction in your startup idea
    • Confronting the unspoken: A founder's guide to managing fears
    • The importance of being a transparent founder
    • Network with purpose: The power of relationships as a startup founder
    • From startup to company: Steps to start a business
    • Running a lean startup, part 1: The basics
    • Running a lean startup, part 2: Where to deploy venture funds
    • The lean startup financial survival guide: Essential tips for novice entrepreneurs
    • How to write a business plan for your startup
    • Business setup 101: Steps to starting an actual business
    • When and how to protect your startup's intellectual property
    • Build a solid base for your startup with these critical business foundations
    • A simple process for setting up your business foundations
    • Overview
    • Preparing to fundraise (and is fundraising the right choice for your startup?)
    • Creating your fundraising plan
    • Building your fundraising budget
    • All the ways to raise capital for a startup, summarized
    • Executing the raise: The pitch process
    • Building your pitch deck: A slide-by-slide walkthrough
    • How raising too much can hurt your startup
    • Overview
    • How to do product research for your startup
    • Understanding TAM (and SAM and SOM)
    • Customer research for better product-market fit
    • 3 steps to create your ideal customer profile
    • What is usability testing?
    • Pivoting toward success: Knowing when and how to pivot
    • Established vs. emerging: A founder's guide to market mastery
    • Product-market fit
    • What is product-market fit for startups?
    • Using the lean startup model for product-market fit
    • How to understand your product-market fit data
    • Iterate to innovate: The founder’s guide to product-market fit
    • Stories of PMF failure and lessons learned
    • How to use academia as an onramp to product-market fit in emerging markets
    • Product-market fit in emerging markets: The three keys to success
    • Building feedback loops and finding PMF with commitment engineering
    • Tips for implementing commitment engineering
    • How to think about pricing your product
    • Overview
    • Do you need a cofounder?
    • Preparing to recruit at your startup
    • What makes a good startup hire?
    • Recruiting strategy: What is your your employer brand?
    • Sourcing startup talent
    • Recruiting for your startup: interviewing candidates
    • The questions startups should be asking in interviews
    • How to create an attractive startup compensation model
    • How to determine early stage startup salaries
    • How to determine equity for early stage employees
    • Intro to diversity and inclusion for startups
    • Strengthening your hiring pipeline for diverse candidates
    • Your first 10 hires set you up for success -- or failure
    • The six pillars of successful startup hiring
    • A founder’s playbook for finding and vetting top candidates
    • Overview
    • When to hire your first salesperson
    • What to look for in a sales leader
    • Hiring and onboarding a sales leader for success
    • Beyond your first sales hire: Sales team, assemble!
    • Founders make the best salespeople: Overcome the sales stereotype and get your startup on a winning path
    • Why a founder should lead (and close) the first ten deals
    • Making the transition from founder-selling to having an entire sales team
    • How to win sales: Your first two minutes matter most
    • The AI growth flywheel: Scaling fast with an automated sales rep
    • Overview
    • What to expect from your startup marketing leader's first 90 days
    • How your startup's brand sets the stage for marketing
    • How to choose the right marketing leader for your startup
    • A guide to hiring your startup's marketing team
    • How to make the first marketing hire at your startup
    • Overview
    • How to hire your first engineers
    • The three signs it’s time to hire an engineering leader
    • Do you need a technical co-founder to build a technology startup?
    • Technical debt: What it is and how to think about it when you’re early stage
    • Overview
    • Being a scientist in the startup world
    • Leveraging research to drive long-term value in your startup
    • When, why, and how to invest in research within your startup
    • Pinecone’s story: Overcoming the challenges of building an in-house research function (and how to avoid pitfalls)
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Pages for

Becoming a founder

How to evaluate your startup idea

Business creation Market research Competitor research Becoming a founder
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Confronting the unspoken: A founder's guide to managing fears

Becoming a founder
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The importance of being a transparent founder

Business creation Becoming a founder Team building
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